Hypnotic Loops
The & Partnership came to us with a brief to create some Instagram content for Mars' Snickers Ice Cream. It needed to utilise the much loved hypnotic loop technique to capture people attention and stop their scrolly thumbs in their tracks. The scenes has to scream ice cream, cool refreshment so as not to confuse things with the standard Snickers.
Snickers
Endless Loops
Experiments
Credits
Client: Mars
Agency: The & Partnership
Director: F.E.A.S.T
Producer: Jake Hafer
Motion Designer: Beniamino Vitagliano
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