Turning Up the Heat for a Global Fashion Launch

How do you launch a streetwear collaboration that’s as iconic as the brands behind it? With energy, ambition, and a little movie magic. For SNIPES and MCM’s new global collection, Irresistible Studios brought Miami to London building three dynamic worlds inside a single studio, in a single day.

Directed by Munachi and creatively led by Ear to the Ground, the film is a cultural celebration of fashion, music, and expressive identity. From stylised bathrooms to sun-drenched beaches, every scene was engineered to feel effortless and full of attitude.

From Sand to Soundwaves — A Full-Scale Studio Build

The creative brief called for bold scenes and iconic energy. We answered with projection builds that turned backdrops into skylines, and practical props that grounded each shot in realism.

For the beach and car wash scenes, we used a combination of projection-mapped visuals and in-camera elements including six tonnes of sand, a vintage Impala, and a scene-stealing dog.

The bathroom setup was a colourful, stylised space designed for wardrobe highlights and punchy performances.

Creative Performance and Cultural Detail

Casting was crucial. The talent brought character and style, with direction focused on expressive, on-beat movement and wardrobe reveals.

Munachi’s direction pulled from personal roots in both the US and UK, allowing for a sincere and energetic tone. His approach, authentic, elevated, and collaborative, shaped both the film and the campaign’s stills, which he also shot on set.

DJ Khaled, Remotely Featured and Seamlessly Integrated

Another highlight? DJ Khaled appears mid-film, shot separately on greenscreen in Miami and composited into the campaign world. The integration is seamless, thanks to our post team who handled editing, VFX and grade under one roof.

This all-in-house post pipeline allowed for a fluid, collaborative finish across all deliverables, including hero edits, social teasers, and stills.

Collaboration from Brief to Final Delivery

This campaign succeeded because of creative alignment and mutual trust between all parties. From agency to client to crew, everyone worked with clarity and purpose.

The pre-light day gave us flexibility. The schedule was tight, but the energy on set was high. Every scene was designed to land with precision and personality.

Need a World-Building Team for Your Next Launch?

At Irresistible Studios, we specialise in creating visually-driven content that blends strategy with soul. Let’s talk about how we can bring your brand story to life — anywhere in the world.

Credits:

Client: SNIPES x MCM
Agency: Ear to the Ground
Production & Post: Irresistible Studios
Director: Munachi
DOP: Ailsa Aikoa
Stills Photographer: Munachi