ThreeMobile

How do you bring a 100-year-old footballer back to life?

For Three Mobile’s “We See You” campaign, we recreated the voice and presence of Lily Parr, a trailblazing female footballer from the 1900s, for a vodcast-style interview with Karen Carney.

Using AI and pioneering creative tech, we built a living, breathing moment across a century, giving voice to a silenced story on International Women’s Day. It made history personal, powerful and impossible to ignore.

Irresistible Extra: Extreme attention to detail through deep research to create content that was both technically innovative and faithful to Lily Parr.