Good Choices
We were over the moon to work with Strange Thoughts to create Cex's (Computer Exchange) first ever TV commercial. (It's still their only TV ad to date as they just keep running it again and again).
CEX
Good Choices
Approach
Director Paul Maynard brought splashes of colour and left-field humour in the conception of the script and characters drawing influences from Wes Anderson, Napolean Dynamite and bizarre kitsch 80's glamour photography. Running with the idea, DP Keidrych Wasley, production designer Chloë Brady and photographer Phillip Suddick all played a huge part in bringing the scenarios to life and demonstrating rubbish ways to spend your cash.
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