Waze

How do you turn satnav into a pop culture playground?

Waze wanted users to experience something more than directions; they wanted character. 

Since 2020, we’ve designed, built and delivered every single branded vehicle for Waze collaborations, from from Batman to Boy George, Paddington to Paw Patrol, Federer to Fraggle Rock.

Each vehicle has had to meet tight software specs and deliver big-brand energy at a glance. With 180M users and dozens of partnerships, we’ve made the Waze platform a world of Easter eggs, IP and shareable joy.

Irresistible Extra:
We have provided Waze with a successful, zero overhead, design department for over five years.