TheTradeDesk

Modular Creative

Case Study

How do you sell an on-screen experience in a dynamic way?


We partnered with The Trade Desk to launch The Edge Academy, transforming a standard product demo into a confident, design-led campaign. By blending sharp art direction, expressive performances, and seamless UI integration, we turned complex product features into clear, cinematic storytelling, proving that even technical content can connect with audiences in a bold, inspiring way.

Irresistible Extra: The film content was designed in modular way, to serve cutdowns that each target a specific subset of their user demographics.

The Trade Desk

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